Mert Sahin, photographer and art director in Frankfurt.

Hi, I'm Mert.

• I shoot campaigns for brands and agencies.
• I handle art direction from concept to set.
• I produce images and videos with AI.
• I stage products for advertising and social media.
• I shoot portraits and team photos.
• I shoot covers and press shots for releases and labels.

About

Since 2017 I have worked freelance as a photographer and art director in Frankfurt, for brands such as Adidas, Universal Music, Snipes, Cupra, NFL and Sportfive and for magazines such as KALTBLUT and BASIC. From concept through the shoot to post-production, increasingly in AI content as well.

My photographs have appeared in DER SPIEGEL · DIE ZEIT · STERN. View press

Services

• Concept & Strategy: Concept, moodboard, strategy.
• Art Direction: Look, casting, set design, styling, location.
• Photography: Campaign, editorial, fashion, portrait.
• AI Content Production: AI video, AI imagery, product visualization, social media.
• Post Production: Retouching, color correction, compositing.

All services available individually or combined.

Work

• Streetwear campaign for District Vision x UGG: model Debbi in a blue faux fur look, photographed by Mert Sahin
• Black and white editorial portrait of Brandon Nashington in the studio, photographer Mert Sahin
• Kerstin Iglesias in a Fendi look, high key campaign portrait by photographer Mert Sahin
• Fashion editorial detail: mouth with red grill jewellery by Grill Smith, photographed by Mert Sahin
• Campaign photography for the fashion label Vicinity with Nicole Lopez and Kabba Shilla, photographer and art director Mert Sahin
• Lil Uzi Vert live at Splash Festival, music and festival photography by Mert Sahin
• Product photography: Nike P-6000 sneaker, minimalist on white, photographed by Mert Sahin
• Lookbook photography for Rare Humans: model Nathane Azariah, streetwear fashion by Mert Sahin
• Adidas Originals campaign with Yazmine (ezbbasketball), sports and streetwear photography by Mert Sahin
• Editorial for BASIC Magazine: Brandon Nashington in the Botaniqo story Waldflucht, photographed by Mert Sahin
• Dynamic black and white portrait of Brandon Nashington wearing a durag, editorial photography by Mert Sahin
• Kerstin Iglesias with Dior accessories, glossy fashion campaign image by photographer Mert Sahin
• Dancer Dennis Loebach in motion, fashion editorial for KALTBLUT Magazine in looks by Botaniqo, photographer Mert Sahin
• Product campaign image: New Balance ML 610 sneaker with light streaks, photographed by Mert Sahin

FAQ

What kind of projects do you shoot?

My focus is campaigns and editorials for brands, magazines and agencies, from streetwear and fashion to music, sports, product and AI content. Beyond that I'm also available for business portraits, events, weddings and real estate, in Frankfurt, the Rhein-Main area and across Germany.

How do we work together?

Once I know what you need, I handle the production all the way to the final result. Depending on the project, I take on everything or just individual steps like art direction, photography or post-production.

What does a project cost?

It comes down to scope, usage rights and effort. The more you tell me about your project, the more accurate a quote I can give.

How long until I get the images?

One to two weeks after the shoot. Faster usually works too.

What about usage rights, including AI?

For regular work it runs through usage rights or a buyout, and copyright stays with me. With AI, the licences of the tools involved come into play. We sort out what that allows before the project starts.

Do you do video?

Yes, I produce video entirely with AI.

When does AI production make more sense than a shoot?

Mainly when an idea is hard to pull off the conventional way, when locations, travel or a large crew would be involved. AI is just another tool to make things happen that would otherwise fail on logistics or budget.

Can you tell the results were made with AI?

Usually not. I hold every detail to the same standard as a conventional production.

Contact Me

Shoot coming up? New collection? Editorial in mind? Need social content? Something with AI?